Contoured memory foam footbed under a soft upper. Sold on feel, not on price — the customer has to try it on.

Memory foam changes what the product is sold on. A customer who presses a thumb into the footbed understands the price difference immediately, which is why this shape works so well in physical retail.

Footbed

A moulded memory foam layer over a compressed base, contoured at the heel and the arch. Density is the number that matters — ask for the sample before agreeing the price.